How to Manage Newsletters in Magento 2

Updated on Mar 13, 2019

Newsletters are a great marketing tool, as they cost nothing and spread news regarding future promotions on your store, or holiday discounts that can attract more customers.

To manage the Newsletters in Magento 2, you will need to:


Configure Newsletters

Before you start sending newsletters to your customers, you might want to check the few configuration settings that come along with the mailing system. For that purpose, login to your admin area and navigate to Stores → Configuration.

Now access the Customers → Newsletters section.

Accessing the Newsletter menu in Magento 2

Here you will see the templates used in different situations regarding subscription and unsubscription. But the more interesting options are:

Newsletter options in Magento 2

  • Need to Confirm - If you wish customers to confirm before signing up for the subscription set this to Yes
  • Confirmation Email Sender - The "From" in the confirmation email the customer will receive after subscribing
  • Allow Guest Subscription - If you set this option to yes, Guests will be able to Subscribe to your Newsletters

Click on the Save Config and refresh the Configuration and Page Cache afterwards if needed.


Create a Newsletter Template

To create a new Newsletter Template you will first have to navigate to the Marketing → Newsletter Template section from your main admin dashboard.

Navigating to the Newsletter Template section in Magento 2

Click on the Add New Template button to proceed with the configuration of the template.

Configuring the Newsletter Templates in Magento 2

In the Template Content field, write about the promotion you want to market and then click on the Save Template button.

Saving a Template in Magento 2


Send Newsletters

Now you can click the back button to return to the Newsletter Templates manager page. Click on the newly added template and from the drop-down menu select the Newsletter Queue option.

Marking a Template for Queue sending

You will be directed to the queue where you can click on the calendar icon next to Queue Date Start to setup the time the newsletter will be sent.

Use the sliders and calendar to precisely setup the send time and press the Save Newsletter button.

Queue Calendar in Magento 2


Check Newsletter Report

If you think there are issues with your Newsletters or your customers are complaining that some of them haven't received their emails, you can check for issues in the report located in Reports → Newsletter Problems Report.

Accessing the Newsletter Problem Reports in Magento 2

Here you will be able to see a detailed report with date/time and exact error number/text for the mails that have failed to send.

Congratulations, you can now fully manage the Newsletter section of your Store and provide your customers with the latest news and promotions available.

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