Best Affiliate Niches in 2022

Affiliate Marketing Niches for Guaranteed Success

Typical affiliate earnings can range from $50 to $25,000 per month, but a seemingly endless number of factors influence how well affiliate marketing performs. There is no doubt, however, that some of these factors are more important than others. For instance, advert content is essential. Another important consideration is choosing and building a niche. By trying to sell to all, you’ll likely end up selling to no one. The success of a campaign will be far more influenced by how well-known the product’s specialty is. Therefore, it’s preferable to deal with well-known niches that appeal to audiences. It’s also beneficial to deal with those with a more significant likelihood of success.

Finding a lucrative niche is the main issue facing affiliate marketers. If you do it well, you can get a sizable passive income.

That said, picking the ideal niche is not simple. This is especially true for affiliates trying to establish themselves in a new vertical. But don’t fret. We will discuss various affiliate marketing areas with the best chances of success in 2022. But first…

Table of Contents:

What is an Affiliate Marketing Niche?

It can be useful to understand what niche marketing entails in general if you’re seeking an explanation of an affiliate marketing niche. Both terms allude to promoting a certain market niche or an assortment of goods. Specific in the sense of having similar qualities, such as meeting the same demands, visitors’ preferences, demographics, geographics, or price.

Market analysis or trend analysis can be used to find these common traits. Furthermore, even though affiliate marketing could appear like a difficult chore, it’s not. It’s important to comprehend your target market and/or keep up with the newest buzz that’s ready to go viral.

Niches are narrower than the target audience. As a result, each segment requires its unique content and techniques. 

The first step in becoming an affiliate marketer is selecting a niche. One can be selected based on preferences, market demand, profitability, or popularity. Combining all four would result in the ideal niche.

A niche must be selected because it will determine the level of interaction from your followers. Your fans won’t believe in what you’re offering if you don’t. Additionally, not all niches are created equal, so picking the appropriate one is essential.

Check to see if the most well-liked affiliate marketing niches align with your interests. By doing so, you can kill two birds with one stone:

  • You can be certain it’s profitable.
  • You are familiar with the specifics of the market and can easily keep up with trends.

You can apply the same concept in any business within affiliate marketing. Nearly all sectors contain one or more niche market segments. The effectiveness of your current campaign can be greatly enhanced by targeting these particular consumers.

Market vs. Niche vs. Micro Niche

An extremely specialized company offering is known as a micro niche. The phrase “sub-niche” may also be used to characterize these laser-focused goods and services. Micro niches are subsets of bigger market niches that have already been segmented.

To help you understand the distinction between a market, a niche, and a micro niche, here are a few brief examples:

  • If your market is Outdoor gear, your niche can be Camping supplies, and your micro niche – High-end mountaineering tents.
  • When the market is Tech, your niche can be Social media platforms with a micro niche – Social platforms targeted to specific interests, such as Ravelry for knitters.
  • Market – Beauty supplies; niche – Cosmetics; micro niche – Organic vegan cosmetics.

In general, micro niches include additional adjectives (rather than just “food truck,” such as “artisan grilled cheese truck featuring locally sourced cheese and bread”) and target very particular customers (people who love grilled cheese with fancy additions).

Why Identifying a Marketing Niche is Important

The secret to succeeding in the marketing industry is to identify marketing niches, including both macro- and micro-niches.

Can you imagine advertising cat beds and accessories to dog lovers? Or winter sports equipment for Brazilians during one of their Soccer championships? Exactly! If you want to profit from digital marketing, some basics never change.

Consider how the global Black Friday/Cyber Monday marketing operations operate. People anticipate special offers and discounts created for the occasion. BFCM-themed and time-limited. It’s what people always want to acquire, despite the fact that there are many bargains available all year round. The best course of action for those in the affiliate marketing industry is to listen to your potential clients and address audience demands.

Knowing what people want can help you deliver it to them when and how they want it.

The Recipe for Finding a Profitable Affiliate Marketing Niche

The secret to succeeding in an online business is identifying high-income affiliate marketing areas. The top affiliate marketers typically blend tried-and-true verticals with popular niche concepts.

It’s always a good idea to start with the broad trends if you’re unsure of where to find inspiration. Finding the greatest items and affiliate programs or networks should be your next step if you want to make a lot of money from it.

Next, consider how much time and effort you are prepared to invest in it. Will only PPC campaigns with affiliate links be used? Will you manage a blog or an affiliate marketing website? Are you planning to compile the email addresses of all your readers and visitors? Are you also going to include social media campaigns?

But even the strongest ideas require a clear strategy for how to make money from them. To be successful, you need more than just a concept, affiliate links from networks or programs, or even first-hand experience in the field. Because of this, we advise those looking for assistance to heed the following advice.

  • Observe market trends — knowing what’s popular right now, what’s going viral, and what the latest excitement is, might feel like winning the lottery. This could be the finest method for finding the most lucrative affiliate categories, even for beginners. Social media, an authoritative website, or a blog article about the newest trend in your business could all be excellent sources of knowledge and inspiration.
  • React, adapt, act — as Black Friday is the ace of Q4, so too does a new trend take off as a new season begins. Consider the health industry, the latest trends, and the affiliate programs you can join. Here’s a hint: after the holidays are over, losing weight might be the perfect solution, especially because we may all seem a little bit rounder than we anticipated this year due to the holiday feast.
  • Tap into various audiences — don’t concentrate all of your marketing efforts on a single market or demographic. Before putting all your effort into the specialty that ended up being the most lucrative, test a range of approaches.
  • Find a common angle for various products — from solar energy and real estate to video games, money blogging, pet niches, children’s products, yoga gear, beauty, and skincare. These are popular right now since there are billions of people who are cooped up at home, either trying to make money from it or just looking for a way to break up the monotony of daily life.
  • Engage with seasonal hypes — keep in mind that every season differs significantly. For instance, Q4 frequently follows its trends and patterns, which are observable yearly. You may save a lot of time and work by determining what investments to make before a season begins.

Give the populace what they desire and what they require immediately. If you want to be successful at affiliate marketing, it’s imperative to meet demand with supply at the precise moment of need. The list of top-selling items from the previous year and the example of Amazon Prime Day may be the finest ways to illustrate why it matters. They are closely related to the worldwide standstill and strategies for enhancing our quality of life while the quarantine season is still in effect.

And after everything appears to be finished and you are prepared to begin your affiliate marketing campaigns, there is something we strongly advise doing – choose from the best affiliate marketing niches.

There are numerous lucrative affiliate niches available. However, choosing the best one might be tricky. Below are the top ten affiliate niches for 2022. These niches have significant room for expansion. They are a wonderful place to start if you want to establish an affiliate marketing business.

Best Affiliate Marketing Niches

As technology advanced, it altered the structure of Affiliate marketing, making it much more accessible and lucrative. If you have a well-known blog, website, or social media presence (including TikTok, Instagram, Pinterest, and LinkedIn), you can continue directing people to goods or services—just this time, digitally and for payment. The best part of the agreement is that you are not required to produce, create, manufacture, or provide support for anything. You don’t even need to be a powerful figure in your business. All you have to do is encourage folks to click on your personalized link to visit the advertiser’s website.

If carried out properly, this low- to no-cost company endeavor can transform from a side job into a reliable internet income source. According to Statista, at the time of writing this post, the affiliate marketing industry in the US is valued at over $8.2 billion, which is enormous.

Affiliate Marketing Industry in the US
Source: Statista

You just need to pick the ideal affiliate marketing niche that is both attractive and profitable if you want a piece of that pie. We’ll continue with some of the best choices for affiliate marketing niches.


Software/technology is the ideal niche for you if you’re searching for a vibrant, evergreen market that is always evolving.

Let’s examine the figures:

Again, Statista states that revenue in the Software market is projected to reach US$593.40bn in 2022. The market’s largest segment is Enterprise Software, with a projected market volume of US$237.10bn in 2022. Revenue is expected to show an annual growth rate (CAGR 2022-2027) of 6.50%, resulting in a market volume of US$812.90bn by 2027.

The software/technology affiliate marketer receives a portion of the subscription price for as long as the membership is active when a new consumer purchases a subscription through an affiliate link.

The secret to successful affiliate marketing is recurring passive revenue, and software/tech is one of the most lucrative AM niches. Consider the extensive range of software services as well:

  • VPNs;
  • Web hosting;
  • Antiviral software;
  • Personal productivity software;

Because software is everywhere, almost any segment of this highly profitable niche offers tremendous opportunities to make money.

Affiliate marketers love the software/technology niche. Reasons for that are its high growth, recurring income, and the constant production of new products.

Web Hosting

Naturally, we would start where it all begins. Nowadays, there are rare occasions where a business doesn’t have its digital representation in the form of a website, be it as a promotion for a restaurant or simply an online store. So, for that to be possible, people need to purchase a web hosting plan from a reputable company like FastComet. This need for digital representation is exactly what makes the web hosting affiliate marketing niche a hot topic. When diving into it, you should consider some crucial points to follow. If you do that, you’re bound to eventually succeed in your mission to passive income through affiliate marketing. 

For example, you should add value to your sales pitch by including a link to a reputable third-party review website, such as HostAdvice. When people see multiple positive reviews, they are much more likely to purchase the service or product they are reading about. This is just one example of the things you can do to increase your revenue as a web hosting affiliate. There are many more helpful affiliate tips&tricks that can help you succeed. 

Gaming (Esports)

The gaming niche may be for you if you’re looking for an industry that is interesting, rapidly evolving, and has room to grow.

The gaming/esports market, worth $203.12 billion in 2020, is predicted to reach $546 billion by 2028.

Esports and gaming are no longer just for game consoles or apps. The Metaverse, smartphones, AR, and VR, are all part of this sector.

The affiliate opportunities here are huge:

  • Games;
  • Equipment/Peripherals;
  • Skills Improvement Training;
  • Furniture for gamers;

Affiliate marketers like the Gaming niche because of its high growth, passionate fan base, and the constant development of new products to unbox/review.

Online Casino Gaming

Over the past 20 years, the internet gaming market has seen enormous growth on a global scale. The market is flooded with casinos competing for a growing number of players. As such, anyone providing solutions on how to remain healthy in the business will definitely make some good money. 

Gambling is among the most well-known verticals in affiliate marketing. It incorporates online games, such as:

  • Slots;
  • Card games;
  • Roulettes;
  • Blackjacks.

Due to its versatility and adaptability, the casino niche is here to stay. But isn’t the iGaming sector insanely competitive? Well, the answer to this question is two-way—yes and no. Yes, obtaining backlinks to gambling websites can be challenging. However, this market isn’t as cutthroat as some claim. 

Here are some examples of micro-niches/markets: 


Most people are familiar with the word Bitcoin. This just shows how popular cryptocurrencies are. When the first digital coin was launched in 2009, no one thought cryptos could see the light of day.

Cryptocurrency Niche

But apparently, they have disrupted FIAT currency markets. With the increasing popularity and invention of new coins, digital coins aren’t going anywhere soon.

People have been investing in crypto since its creation. Consequently, now is a wonderful time to begin affiliate marketing for this market. You can gain greatly from a variety of affiliate programs all over the world. As we speak, several people have started affiliate marketing for this market. Their websites already have the top spots on search engine result pages. This is enough proof for anyone to try diving into this niche as an affiliate marketer.

Baby Products 

If you’re unsure whether the baby niche is right for you, here are some things to consider: When you’ve finished reading this, over 20 children will have been born. Don’t believe us? Why not check out the world population clock? It’s estimated that each second, there are about five births.

Baby Niche

Along with that, the average new parent spends about $10,000 on the upkeep of their child. And that’s only the first year of the baby’s life! How many market segments do you know where consumers have a moral obligation to spend money? Exactly!


Are you a pet lover? Or do you own one? If you do, you’ll understand how far pet owners will go to care for their furry friends. The world is home to billions of pets.

Pets Affiliate Niche

Countless owners are willing to invest in their devoted buddies. This explains why the American pet market is worth $70 billion annually.

You can double this figure to get a ballpark estimate of the value of the global market. Anyway, this affiliate market may be fiercely competitive. However, there is still room for new affiliate marketers that are enthusiastic about animals. 


This one will never cease to be a hot topic. Nowadays, Health gets even more attention than ever. People are becoming increasingly aware of how to best live and preserve their health.

The global market value of the health and wellness sector is currently at $4.5 trillion. Affiliate marketers now have a wider range of products to select from and promote as it continues to expand. You can explore many well-liked Health sub-niches as an affiliate marketer, including nutrition, personal care, sleeping aids, mental wellness, and physical fitness.

This marketing strategy is a successful way to make money, regardless of how adept you are at affiliate marketing or how new you are to it. There has never been a better moment than now to start your health affiliate marketing adventure as more people make investments in their health and upgrade their lifestyles. A good starting strategy is to create an attractive health blog like the one Caitlin Ball has. Developing it may take time, but you will definitely accomplish your goal with the proper approach.

Personal Development 

Everyone aspires to be the absolute best version of themselves. Who doesn’t want to be peaceful, more intelligent, powerful, less distracted, more prosperous, better employed, or simply have more leisure time?

Personal Development Affiliate Niche

Perhaps not all at once. But you can at least relate to one of the objectives mentioned above on a personal level. For this reason, the personal development market is thought to be worth $13 billion annually.

People are eager to spend money on a successful personal development program. In short, people are determined to improve. So, your work is just to connect them with the best companies and, of course, earn from that. 


Not very long ago, people made a trip to an Indian ashram to practice yoga. These days, there are many yoga schools in every city because the demand is so great. Because yoga is gaining popularity globally, there are more affiliate marketing options. 

As a yoga affiliate marketer, it’s your responsibility to introduce people to goods and services that will improve their yoga practice. You might come across programs that combine subscription box services, training plans, and yoga mats. 

Generally, health is a topic in this area, and people are becoming more conscious of it. So if you operate an exercise blog, consider giving it a shot.


Nowadays, everyone wants to travel, experience other cultures and food, and go on adventures. So, if you enjoy exploring new places, you may want to consider the travel sector for affiliate marketing. 

Travel Niche

You can discuss the greatest spots to hang out and review the motels. Along with many other topics, you can write about the best foods. If you consider yourself frugal, you can write on “ways to save money when traveling.” 

Hotels and bars are willing to offer you a commission for writing about them on your website. To start making money, all you need to do is place an affiliate link on your website.


Humans are social creatures. Unfortunately, life doesn’t come with a manual, and occasionally we need assistance understanding one another.

Relationships Niche

Relationships are big business—a really big one. In 2020, the dating industry alone was estimated to be worth $7.35 billion, and by 2028 it is expected to be worth $10.87 billion.

Since connections are essential to our wellbeing, this market offers a ton of affiliate opportunities, including:

  • Dating;
  • Parenting;
  • Spirituality;
  • Bedroom advice;

Affiliate marketers are fond of the relationship niche mainly because it’s an evergreen niche, has many ways to monetize (ebooks, membership sites, videos, coaching), and there’s very high buyer intent.

Home Décor

People enjoy adorning their homes. Thus, there’ll always be a need for this. As an affiliate marketer of home decor products, you can make $150 from each sale.

Home Decor Niche

The typical cost of decorating or upgrading a room ranges from $500 to $5,000. If you decide to undergo a thorough renovation or hire interior designers, the cost goes higher. 

How about during financial crises? The same thing applies, although to a lower scale. New couches must be purchased, and walls must be painted. However, during a recession, householders will want to do it as affordably as possible (this is a distinct sub-niche). Whatever you choose, this niche is perfect for affiliate marketing in 2022.

Home Security Systems

Just like you want your website to be safe and secure, people want to feel protected in their homes. According to the FBI, every 30 seconds, a burglary happens in the US, with an average loss of $2661.

Thankfully, home security has never been less expensive.

Sales of home security systems are anticipated to reach $5.43 billion in the US in 2022 and $8.95 billion by 2026, representing a compound yearly growth rate of 11.38%.

The following are some of the micro niches that come with the home security niche:

  • Motion alert systems/CCTV;
  • Martial arts;
  • Video doorbells;
  • Gun safes;
  • Security doors and windows;

Affiliate marketers like the home security niche mainly because of its high growth rate, the fact that it lowers home insurance premiums, and the ultimate peace of mind it provides to people nowadays.

Personal Loans 

Over time, there have been several negative presses in the personal loan industry. But that doesn’t diminish the fact that this financial service is in high demand. You can earn a lot of money in a market with high demand. Personal loans are a classic example of how lucrative the finance sector can be. 

More people are taking out loans to pay their bills. Even people with good credit appreciate having access to loans for asset acquisition. Because of this, the personal loan sector is growing by double digits every year. This makes it ideal for affiliate marketers.

Find the Best Affiliate Programs

After selecting a specialty, it’s time to sign up for affiliate marketing programs. Consider the FastComet affiliate program.

Find the Best Affiliate Programs

Depending on the plan, the FastComet affiliate program offers commissions of up to $200 for each enrollment. FastComet is a dependable partner and an advocate for our clients (positive reviews, testimonials, recommendations).

Payments are on demand conveniently for the affiliate and are sent through PayPal. We also have a low churn rate since we continually provide for the needs of our clients; as a result, you earn a stable income. Depending on the provider, acceptable annual turnover normally ranges from 5% to 7%; FastComet’s is less than 5%. Additionally, we’re proud of the fact that once customers visit FastComet, they hardly ever leave.

Final Words

Clearly, affiliate marketing is a great and lucrative income-generating venture. You can still earn while you sleep. Besides, you have a wide range of specialties to pick from. Some of the most lucrative affiliate niches in 2022 include the ten mentioned above.  

Notably, most inexperienced affiliate marketers tend to target expensive programs. However, glancing at the aforementioned programs must be sufficient to persuade even the most cynical affiliate. Depending on your preferences and areas of interest, you can break these niches into smaller sub-niches.


Joseph is part of the FastComet Marketing team. With years of content writing experience behind him, it's one of his favorite activities. Joseph takes part in the SEO of the FastComet website and blog. His goal is to write comprehensive posts and guides, always aiming to help our clients with essential information. Joseph also has a thirst for knowledge and improvement, which makes the hosting environment a perfect place for him.