Integrate Google Analytics with WP eCommerce

Updated on Mar 13, 2019

Google Analytics is a freemium tracking service that can analyzes the traffic on your website and improve your client engagement ratings. In this tutorial, we will show you how to enable Google Analytics for your WP eCommerce website.


To integrate the Google Analytics script in your Store, you need to complete the following steps:

Step 1 Installation and Activation

Firstly, you will need to login to your WordPress admin dashboard and navigate to Plugins>Add New.


Accessing the Plugins Menu inside WordPress


In the Plugins page you will have to search for Google Analytics and click the Install Now button.


Finding and Installing the Google Analytics Plugin


Once the installation process is completed you will need to hit the Activate Plugin link below the installation log.

Activating the Google Analytics Plugin


Step 2 Configuring Google Analytics

Now you will need to configure the plugin. In order to do that, you will need to navigate to Settings> Store>Marketing. Here you can see the Google Analytics configuration options. You will need to check the Enable box and copy your Google Analytics Tracking ID in the corresponding field. To obtain this tracking ID you have to create an account with Google Analytics


Signing in with Google Analytics


Hit the Sign in with Google Analytics button and then click Sign up.


Start Using Google Analytucs


After you fill your account details scroll to the bottom of the page and select the Get Tracking ID button.


Obtaining a Google Analytics Tracking ID for your Store


Now you will have to read and accept the Google Analytics Terms of Service if you agree with them. If you do not see the I Accept button and you cannot scroll down, use ctr and to zoom out of the page. This is a known issue with smaller screens.


Accepting the Google Analytics Terms of Service Agreement


Now you will see your tracking ID and you should copy it to the field in your store settings.


Enabling the Google Analytics Tracking inside WP eCommerce


You have successfully activated Google Analytics tracking service for your WP eCommerce Website. Congratulations!

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