As an online retailer, you probably have spent some time focused on increasing the number of customers on your eCommerce website. Your consumers often come incredibly close to finalizing their purchases, only to get distracted and rush out at the last second. Shopping cart abandonment is a pain that affects both large and small businesses alike. This is one of the most common issues that online businesses have to face. According to some sources, nearly 70% of shopping carts get abandoned.<\/p>\n\n\n\n\n\n\n\n
In this article, we are going to identify the fundamental reasons online store visitors abandon their purchases. We will also provide key strategies for you to implement and drastically cut your cart abandonment rates.<\/p>\n\n\n\n
Table of Contents:<\/strong><\/p>\n\n\n\n \u0422here is an infinite number of reasons consumers ditch their carts\u2014so it would be truly impossible for you to tackle every one of them. Every eCommerce store is different, but the following are some common issues faced by many sites that result in cart abandonment:<\/p>\n\n\n\n Undoubtedly, there isn\u2019t a defined method that will bring the cart abandonment rate to zero. That\u2019s because people are different and there can be more than one reason for someone to abandon their shopping cart.<\/p>\n\n\n\n Many shoppers even fill their shopping cart as a method to save what they want to purchase and come back later after they have the money. In such cases, cart abandonment is inevitable.<\/p>\n\n\n\n There are many factors that can impact the cart abandonment rate and there are a few things you can do to reduce that. So, let\u2019s get to them right away.<\/p>\n\n\n\n Page speed is one of the most important things when it comes to the optimization of any website, not just an eCommerce one. Customers are most likely to leave your website if it takes more than 3 seconds to load. So, if you manage to reduce the load time of your eCommerce site, you will naturally boost your conversion rates, because there will be more people to stick around and buy what you offer.<\/p>\n\n\n\n If your site is a WooCommerce one, you should know that it generates more data than other eCommerce platforms. That\u2019s why you should choose a high-quality WooCommerce hosting<\/a> that can offer the needed scalability.<\/p>\n\n\n\n Additional ideas for speeding up your website:<\/p>\n\n\n\n The reason many shoppers abandon a shopping cart is that the checkout process is too long or daunting. According to the Baymard Institute, the average large-sized eCommerce site can increase its conversion rate by 35.26% through better checkout design.<\/p>\n\n\n\n A few ideas to simplify checkout:<\/p>\n\n\n\n Take a step back to really consider your existing checkout process: either in terms of a self-audit or through usability testing. Is there anything particularly confusing about it? Are there any fields you can eliminate? Test new changes and make sure to measure the impact on your conversions before fully committing to them.<\/p>\n\n\n\n When you open up an eCommerce shop, you are potentially opening yourself up to doing business with the whole world. Knowing this, you must realize that one payment method won\u2019t be sufficient for customers in different countries. You may have to incorporate multiple different payment methods depending on where in the world your customers live.<\/p>\n\n\n\n Stripe and PayPal (connected to bank accounts, debit cards, and credit cards) are some of the most common methods for receiving payment that eCommerce stores accept. New, up-and-coming alternative payment methods to consider on top of these include Apple Pay, Amazon Pay, and Google Pay.<\/p>\n\n\n\n Using Square? Check out our in-depth comparison blog post: Stripe vs Square.<\/p>\n\n\n\n According to Statista, expensive shipping is the top reason why people abandon their carts, but according to Fulfillment Service, free shipping is not the only factor to consider for drawing in new customers. Low prices are the #1 reason why customers revisit eCommerce sites.<\/p>\n\n\n\n 35% of individuals will abandon a website if it does not appear to have a security badge.<\/p>\n\n\n\n In case you are wondering what specific security badges to use, a Baymard survey found that the most trusted badge was Norton (35.6%), followed by McAfee (22.9%), TRUSTe (13.2%), and BBB Accredited (13.2%).<\/p>\n\n\n\n Aside from including security badges, incorporate additional website security features, such as password encryption and SSL certificates (a must \u2014 HTTPS is now a Google search ranking factor) so that your customers know you\u2019re legitimately interested in their safety and the badges aren\u2019t just for show.<\/p>\n\n\n\n You can also help customers get over their initial hesitation of purchasing from you through peer reviews, which demonstrate that your store is a legitimate place to shop. 84% trust online reviews as much as personal recommendations. Get creative and place your customer reviews around your eCommerce site. Place your best review on your checkout page to lower the chance that a potential customer will abandon the cart.<\/p>\n\n\n\n More than half of global web traffic is attributed to mobile users.<\/p>\n\n\n\n The majority of smartphone owners that search for a business visits it within the day; Only a portion of those searches result in purchases. More than half of eCommerce website visits are on mobile devices, with mobile activity accounting for nearly half of eCommerce revenue. Additionally, among the three most common devices used to shop online, mobile accounts for the highest abandoned cart rate, followed by tablets, and desktops.<\/p>\n\n\n\n One strategy that you might employ to optimize for mobile-friendliness could involve using Google AMP, which offers a way for users to view your site quickly by providing a stripped-down version of it. There are several plugins you can use to activate this functionality, such as AMP for WooCommerce, and WP AMP. However, you should also test this extensively as AMP has a lot of issues.<\/p>\n\n\n\n You\u2019ll also want to consider our guide on making sure your WordPress site is optimized for Google\u2019s mobile-first index.<\/p>\n\n\n\n If your customers still abandon their shopping carts at a high rate despite your best efforts onsite, there\u2019s good news: you can still get them back with the help of abandoned cart emails.<\/p>\n\n\n\n Abandoned cart emails are helpful and effective. Here are some abandoned cart email statistics to take note of from Moosend:<\/p>\n\n\n\n\n\t
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Top Reasons Shoppers Abandon Carts<\/h2>\n\n\n\n
How to Deal with Cart Abandonment Issues<\/h2>\n\n\n\n
How to Reduce Shopping Cart Abandonment<\/h2>\n\n\n\n
Speed up Your eCommerce Site<\/h3>\n\n\n\n
Simplify the Checkout Process<\/h3>\n\n\n\n
Offer Alternative Payment Methods<\/h3>\n\n\n\n
Consider Offering Free Shipping<\/h3>\n\n\n\n
Inspire Trust with Great Website Security and Reviews<\/h3>\n\n\n\n
Provide a Solid Mobile-friendly Shopping Experience<\/h3>\n\n\n\n
How to Mend Shopping Cart Abandonment with Abandoned Cart Emails<\/h2>\n\n\n\n